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Cause Marketing


VeteranStrong Cause Marketing is our business model. We have developed business units that support platforms that makes our business unique in which we uses Sales, Advertising and Marketing Solutions (SAMS) designed directly to support the Veteran/Reserve/Military Communities.  Our demographics include up to 100 Million people in the USA, that are connected to the approximate 25 Million Veterans.

We are working together to raise money to support our own Veteran and Military community needs. Vets, helping Vets!  We don’t need a hand out, just a helping hand will do… We’ll take it from there, because we are “Being VeteranStrong.”

The benefits of “VeteranStrong Cause Marketing” is the way we conduct our business as a for profit company, which includes an increased ability to promote ourselves as a for profit company.  Our business strategy and motivation intentions are to connect Veteran Strong services with rich resources we need to share with our Vets. As we utilize our VeteranStrong Sales approach to conduct our business tactics for our VeteranStrong Initiative causes via our financial resources from our business units, we will increase our ability to reach possible supporters through our present and new company’s customer base. We are a great conduit for you to the VRMC.

The possible benefits of our cause marketing for your business will include positive public relations, improved customer relations, additional marketing opportunities, and making more money through these large demographics.

Coca Cola, Pampers, the Marriott Corporation, Famous Amos Cookies, and now “VeteranStrong” is following in the footsteps of the likes of American Express which developed a campaign to donated funds to a number of different non-profit organizations as part of the San Francisco Arts Festival and all these companies are all profit-driven businesses with strategies to support the community.

Nevertheless, this is our “VeteranStrong Business Model.” We sell advertising and marketing for Internet, Tickets and Radio and now our Internet Television. The profits go to support our VeteranStrong Initiatives for the VRMC’s future service of TREE H & H, which is Training, Reintegration, Education, Employment, Entrepreneurship, Healthcare and Housing.

Cause Marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of our for profit business to support non-profit veteran service organization’s or similarly supporting companies for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations or for profit companies. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax deductible, while our cause marketing efforts is a business marketing relationship not directly related based on donations.

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Despite the wonderful work and contributions made by corporate foundations and cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact they seek in the world and build the bottom-line of their businesses as a result. That fundamental shift is the integration of purpose into the for-profit business model. Much like sustainability, for too long cause-marketing has been viewed by many brands as an add-on or an exercise in PR, or work to be done purely by the corporate foundation, independent  of its profit-driven business strategies.

Why Cause Marketing Is an Inside Job
Simon Mainwaring Fobes Contributor

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