Steve (Shifty) Shiffman

Steve has created the following programs, which many teams
are now using. He is known as the creator of the “All You
Can Eat Section” for baseball. This program created a new
area where one price includes food, soft drinks and tickets
to the ballgame. The 3,000 seat section now sells out
almost every game, and quadrupled the yield on the price of
the tickets, as well as doubled the yield in food and
beverage.